The goal of this promo campaign was to build hype and drive registrations for Pinterest Presents’ pre-show virtual live stream and post-event video-on-demand views. 

We created a range of content, including general awareness spots and targeted messaging that featured specific advertiser benefits.

We feature creators Pooja and DJ of the viral hit web series Brooklyn Coffee Shop who act as industry translators aka the shoppers our advertiser are looking to target. They appear on stage in the live show and in promotional content.